In 2012 the team at AZIMUT Hotels working with a Berlin architecture firm devised a new design concept taking into account the demands of Russian and foreign travelers. The concept was christened SMART due to its stylish, simple design and "smart" use of compact spaces. The AZIMUT Hotels team have infused this concept with their many years of experience working in the hospitality industry.
AZIMUT Hotels has introduced a new concept which widens the functionality of the staff who occupy customer-facing positions on the reception desk and welcoming the guests. This innovative idea combines the functions of reception staff with those of their colleagues in the restaurant service: they can prepare coffee, tea and cocktails to order for the guests, sell snacks and clear the tables in the lobby. This reduces company costs which allow us to offer an affordable pricing policy whilst maintaining a high level of service. To date the SMART concept has been successfully adopted in six of the chain's hotels: in Moscow, St. Petersburg, Ufa, Voronezh, Murmansk and Vladivostok. AZIMUT Hotels management believes that this new concept will be popular on the hospitality market for the next ten to fifteen years. Our team of experts at AZIMUT Hotels are convinced of this having analyzed the mid-price segment of the hotels market in other countries and adapted foreign standards to the Russian market. We at AZIMUT Hotels plan to introduce the concept in the chain's key hotels in Russia and Europe in the near future.
A SMART room is a space that offers both a comfortable base for relaxation and the capacity to meet your business needs 24/7. The rooms are designated SMART Rooms thanks to our functional approach in organizing the accommodation and the use of smart technological details.
Innovative details in a Smart Room include:
The SMART concept creates a social space for chatting, business meetings or comfortable relaxation in the SMART Living Lobby. The new lobby provides a combined space for reception, the lobby, a bar and a library, bringing together all of the functions of these zones.
In a SMART Lobby guests will find all they need: they can get additional information from reception, hold a business meeting, drink coffee, have a bite to eat, check the internet or read a book.
The SMART Living Lobby brings new standards of service to AZIMUT Hotels: